Published by isobel.regan@dontpanicprojects.com
Published Date 22.11.2023 
At Plend, we’re on a mission to level the playing field of loans. We are an open-data lender that provides affordable and longer-term loans to millions of people in the UK grappling with inaccurate or invisible credit files.
Our solution? The PLEND Score®.
Our proprietary technology transcends conventional credit score limitations. By delving beyond credit scores, our product is more accessible, accurate, and cost-effective.
Utilising open banking, The PLEND Score® assesses a wider range of real customer data, accurately measuring affordability based on tangible figures and patterns, rather than only relying on credit scores. In this way, we are able to provide a more inclusive way to lend and offer a fair alternative to the existing loan landscape, not just for those with black marks against their credit reports, but for everyone.
This not only expands our reach to help more people but also enables us to offer customers more favourable rates. With The PLEND Score® on their side, we can save the average ‘near-prime’ borrower over £1,850 compared to existing solutions, offering longer-term, sustainable loans from as low as 4% APR.
Our innovative solution and ethical focus has awarded us B Corp Pending status, and we are soon to become fully certified, which will mean we are the first UK consumer lender to adopt the environmental, social and corporate governance standards required by the certification.
Our victory at the UK Business Tech Awards is a huge milestone in Plend’s journey. It celebrates not only our past achievements but also our dedication to pushing boundaries in the financial technology sector.
Winning the Tech for Good award validates our dedication to financial inclusivity and motivates us to continue leading the way in transforming the lending landscape, one innovative solution at a time.
“We’re thrilled to take home the Tech for Good award. It’s a testament to our team’s hard work and the transformative power of The PLEND Score® in providing financial solutions that truly make a difference. We built our proprietary technology from the ground up, so for it to be recognised is truly gratifying and speaks to the innovation at the core of our mission.” – James Pursaill, CTO & Co-Founder at Plend
As we celebrate this win, our focus remains on transforming lives through accessible and sustainable credit, and setting new standards in the lending industry.
We’re changing the loan game, for good.
