The awards are judged by an accomplished panel of experts and industry leaders.

The judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries. You can find out more about the judging process here.

In the interests of transparency, we may give entrants an insight into why a winning entry was chosen.

Judges’ Top Tips Become a Judge Previous Judges


Louis Adamou | E-commerce & Technology Strategist | Loaf

I’m a proud generalist, who has been involved in all aspects of e-commerce. Ask my peers, and you’ll hear that I’m a leader obsessed with identifying, defining and fixing problems all across the e-commerce ecosystem. In the past year I’ve overhauled the technology stack at Loaf, introducing two new payment partners, a new 3D modelling and AR partner as well as the rebuild of our website and the optimisation of our ERP system to support the operational side of our business. Alongside my day-to-day duties, I’m also an Advisory Board member for Commerce Futures who run a popular events series focused on allowing peers in digital & technology leadership positions to share experiences and solve problems.

Paul Armstrong | Technology Advisor / Strategist

Paul Armstrong is a leading strategist, author and speaker on the future of technology, disruption and innovation. Paul runs HERE/FORTH, the emerging technology advisory whose clients include PwC, Omnicom, Camelot, Coutts, O2. Coca-Cola, P&G, jkrGlobal and MEC. Paul previously worked in the US in-house at Myspace, and for top agencies before returning to London to head up the social technologies team for WPP’s Mindshare. Regularly seen on the BBC and News at Ten when industry comment is called for, Paul writes for a number of publications including Cool Hunting, Evening Standard, Courier amongst others. Paul's first book, ‘Disruptive Technologies’, offers organizations a distinct response to emerging technologies including Blockchain (Bitcoin), artificial intelligence (amongst others) and other external factors that intertwine to impact their business and consumers. 'Disruptive Technologies' became a best seller on Amazon and the TBD framework inspired the TBD Conference. Paul is a founding member of the Good Technology Collective, on the board of Global Tech Advocates, an Ambassador for Meaningful Business, the host of ‘Mouthwash’ and is currently writing his second book with Penguin due out in 2023.

Chris Barnicott | Chief Technology Officer | SSE

Chris is currently the Chief Technology Officer for SSE and has over 25 years of experience with technology strategy and solutions for consumers, business and industry. Chris’ career has spanned the beginnings of cable TV, internet and communications in the UK with Virgin Media and the digital evolution of the energy industry with Centrica and SSE.

Mark Budd | Head of Innovation | Zurich

Mark Budd has been in insurance and banking and for over 20 years having worked at HSBC, Aviva and now Zurich. Mark currently heads up Innovation for Zurich in the UK and has a wealth of experience of working with start-ups, new technologies and testing new propositions. Mark was Insurance Post’s Digital and Insurtech “Insurance Technology Leader of Year” in 2018 and his team have won numerous awards since the Innovation Foundry was established just over 3 years ago.

Dave Cain | Head of Digital Marketing | Arriva Group

Dave started his digital journey back in 2002 originally as a web designer/developer and very quickly moved into the online marketing sector as an SEO and PPC specialist. Over the past 17+ years, he has operated in a freelance, agency and client side capacity working with some of the most respected brands across the UK, Europe and Asia. Today, Dave would classify himself as a t-shaped data driven digital professional with a wealth of experience and knowledge across many verticals and technologies. In his own words “if the internet was switched off tomorrow I’d be out of work, it’s all I know and love”.

Dave Eaton | CFO and Fast-Growth Tech Sector Leader | Flinder

Dave Eaton is a portfolio CFO and Fast-Growth Tech Sector Leader at flinder. He helps fast-growth tech businesses to improve performance, scale their business and prepare for investment. Dave has spent most of his career working with fast-growth technology businesses leading finance teams and guiding the growth journey through supporting fundraising and exits. He finds nothing more satisfying than working as part of a management team to navigate the challenges and come out the other side with a clear proposition, strong growth and market share through to an exit. Outside of work, he is a keen sportsman, playing tennis regularly and surfing when he can. flinder is a multiple award-winning technology and data-led finance insight provider that enables better decision-making. flinder works with fast-growth businesses using technology to simplify complex data and deliver relevant insight.

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Ellie England | Sales Director | Microsoft

Passionate about digital, women in technology and making a lasting impact, Ellie began her career in sales working in an inner city secondary school 'selling' the importance of modern languages to disaffected teenagers. She got in to the world of digital advertising working for Google for 6 years, before eventually relocating to Manchester and joining Microsoft. As a Sales Director for Microsoft Advertising, for the past 5 years. Ellie has been spearheading the continued investment in the North of the UK and beyond, leading a growing team of Account Managers and Directors and juggling life as a proud mother of two pre-schoolers.

Daniel Goodfellow | Head of Digital | Select Car leasing

Daniel Goodfellow has over 12 years of experience in the digital world and has a strong track record of success both within agency and in-house roles. Dan has spent the last three years working in Automotive and believes it is an industry in desperate need of transformation. Now working with Select Car Leasing he is focused on bringing not only car leasing into general awareness but also to the cutting edge of digital technology.

Richard Gregory | Digital Non Exec

Richard is co-founder of AgencyNXD as well as an advisor and NXD to multiple tech firms and agencies, including Adzooma, Fluid Digitial and Ruler Analytics. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England. Previously, Richard was the managing director of digital agency Latitude, director of Tech North and co-founder of SAScon.

Marcus Hadfield | Chief Strategy Officer | Apadmi

With over twenty years’ experience in digital and brand marketing, he’s delivered award-winning campaigns across every discipline and most sectors. In 2017, he jumped into the mobile world, and since then has helped clients get more out of their technology offering. He now splits his time between leading on strategy for Apadmi’s clients and working with Apadmi Ventures to identify and support the highly scalable tech start-ups they work with. Clients have included Expedia, Argos, Costa, United Utilities, American Airlines, Cross-country Trains, Which?, Homebase, Co-op, Aldi, World Vision and more.

Phil Hobden | Head Of Customer Education | Capitalise.com

With a background over 10 years in financial services & fintech, Phil has worked in senior roles with some of the largest and most innovative businesses across the UK - shaping the way SME’s access capital. Currently as Head of Customer Education for leading accounting fintech adviser led funding platform Capitalise, Phil leads the external accountant education programme as part of our vision to empower accountants to better support their clients with access to capital and to date has helped over 1000 accountants implement Capital Advisory as a service to better support their SME clients. Additionally, Phil is a regular contributor for Elite Business Magazine online, podcast host and public speaker, having spoken at Elite Business Live, Accountex, QuickBooks Get Connected and guested on numerous industry podcasts and webinars.

Kristal Ireland | Director of Digital | UK Coaching

Previously voted as one of the UK's Top 30 Women in Digital Under 30, Kristal Ireland is a specialist in digital transformation and digital brand strategy. An award winning, strategic and experienced digital marketing expert, Kristal is the Director of Digital for the national charity UK Coaching. A regular digital conference speaker and industry commentator Kristal has worked in digital for over a fifteen years developing digital solutions for some of the UK’s biggest brands.

John Jones | Corporate Partner | Beever and Struthers

John leads Beever and Struthers' Corporate Team, having been made a Partner in 1999. Beever and Struthers is an award-winning firm of Chartered Accountants and Business Advisors in Manchester, Blackburn and London, and currently rank in the Top 50 firms nationally and Top 10 firms in the North West. John is a local council member of Greater Manchester Chamber of Commerce and has been co-opted to the Partnership Steering Group of the Business Growth Hub. He was Chairman of Pro-Manchester from 2014 - 2015.

Davina Lines | Managing Director | Ecommerce Club & Mixing Digital

Davina Lines is Managing Director of Mixing Digital and the Ecommerce Club. She brings a wealth of knowledge and a big black book of digital contacts to ensure Mixing Digital’s event management services are of the highest standard. Davina co-founded Netimperative in 1999 and became Managing Director in 2002, stewarding the brand into new product launches and creating one of the most successful events programmes in the digital marketing industry. In the mid 90s Davina cut her digital teeth on New Media Age (now Econsultancy), forming part of the founding team and was responsible for the commercial development of the magazine and its early events from launch in May 1995 to 1999. In recent years Davina launched an ecommerce peer-to-peer community, the Ecommerce Club, which runs regular events in London and Manchester on topics relevant to the retail community.

Erica Livermore | Chief Technology Officer | TGI Fridays UK

Erica Joined Fridays UK in May 2020 as Central Services and Project Director and moved into the role of CTO in October 2020 with responsibilities for IT, Business Solutions and Central Services. A law graduate with a passion for technology Erica has successfully led large-scale transformation projects on Cloud Technology, IT Infostructure, Consumer Facing UI and UX. Erica’s experience spans across a multitude of sectors and international markets having spent 4 years with the Swedish BPO leading specialist Transcom WorldWide part of the Kinnevik Group and 7 years with De Vere Group & Starwood Capital. More recently Erica joined from Virgin Active UK where she held the position of CXI Director.

Alistair Macneil | Chief Technology Officer | Digital Boutique

Alistair began his career writing safety-critical software for the British Army’s Challenger 2 tank. It was here he honed the skills and work ethic that later led him to co-found industry-leading Witherby Publishing Group, where he singlehandedly delivered 11 software titles in 2 years. Alistair founded his second company, Cohesion Digital, in 2010 – this time focused on understanding client needs and leading the development team rather than coding himself. After a decade of success, Cohesion became one half of the ecommerce powerhouse that is Digital Boutique. As CTO, Alistair applies his deep knowledge of technical systems to deliver high-level projects for clients such as Hitachi Capital, Leicester City Football Club and Heineken. He specialises in projects that involve complex interconnected technical systems that need to deliver at scale and at pace.

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Marco Morelli | Chief Technology Officer | siHealth

Dr Marco Morelli holds a PhD in Applied Physics and has more than ten years of managerial experience in developing satellite-based technologies, particularly for digital healthcare. Since 2017, Dr Morelli has undertaken several national and international projects for satellite-based healthcare innovation at siHealth Ltd (Harwell Campus, Oxfordshire, UK) whilst being siHealth’s Chief Technology Officer (CTO). Then since 2019 he is also a Board Director of siHealth Ltd as well as the CTO of the subsidiary siHealth Photonics (Livorno, Italy). Prior to the leadership role at siHealth, Dr Morelli built a career within Flyby Group (Livorno, Italy) playing a key role in developing a number of satellite-based technologies including a patented solar radiation measurement technology and being author or co-author of several scientific publications.

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Mazen is the head of Global Digital Media and Martech, The Netherlands/Signapore. Leading a team working on specialized nutrition products such as baby formula and his responsibilities cover media, technology, CRM, Website/SEO, Digital transformation, and innovation. Mazen oversees media pitches, digital strategies and transformation, and design of the technology ecosystem following the JBP with key suppliers such as Facebook, Google, & Tik-tok Before moving to the Netherlands, Mazen worked at the agency side for 6+ years based in Dubai, Singapore, and Beirut. His diverse portfolio covers prominent multinationals such as BlackBerry, Samsung, Emirates, Etihad airlines, and all the Richemont Luxury brands. Besides being a member of the world federation of advertisers, Core member in programmatic taskforce at Iab Nederlands, member of the programmatic committee at iab SEA+India/GCC, member of iab GCC, and holding 100+ certifications across all digital platforms and technologies, Mazen won many prestigious digital awards targeting the MENA region and is looking to score more worldwide. Mazen is a big believer in training both the body and the mind to be strong. So next to his professional achievements, he is a world marathoner and Guinness World Record holder, with more than 60 full marathons completed and many ultras.

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David Payne | CEO | Mediabridge Global

David has dedicated more than twenty years of his professional life working within the Media Industry, with a most of that time spent in the Out of Home sector. Early in his career, working in the UK, he was part of the start-up team that launched Outdoor Connection, one of the UK’s most successful OoH buying brands. In 2005, David joined WPP’s Kinetic and held several senior leadership positions, both as CEO EMEA and then latterly as CEO America’s based in New York. David left Kinetic to launch Mediabridge Global in 2017 , an independent OoH planning and buying practice, offering brands the independent view across a the fast moving and rapidly changing OoH sector. In early 2019, Mediabridge Global merged into Bitposter, the UK’s leading Out of Home Media technology business providing world class DSP and SSP capabilities for the OoH Market . Mediabridge now operates with three hubs in London, New York and Singapore and is active in over 25 markets worldwide David is an MBA graduate from Henley Business School, lives near London with his two daughters and is a long suffering supporter of Reading Football Club.

Jennifer Pham | Head of Digital Events | IQPC Digital

Jennifer is an experienced content specialist in the business technology space. Kicking off her career in marketing for a global fintech company, she now works with leading technology providers in the customer experience and robotics/automation space to bridge the gap between business challenges and technology solutions.

Liam Quinn | Technical Consultant | Vervaunt

Liam Quinn heads up the technical arm of Vervaunt, the London based eCommerce & paid media consultancy. Working alongside some of the most premium and ambitious brands Internationally, within a range of verticals, to advise and give hands-on assistance in architecting and delivering the right technical solutions to achieve their business goals. With 10 years of experience in the eCommerce space, Liam has previously run several development teams within Northern based agencies, delivering apps and websites across a range of platforms. Going on to become Head of Digital at a 40-man Northern & National Digital award winning agency, running projects for International brands replatforming and scaling their eCommerce offering.

Paul Smith | Head of Digital and Technology Futures | RNLI

Paul has over 20 years’ experience in senior technology roles, leading international teams for large organisations. Paul sets future vision and direction at the RNLI, powered by technology, capability and provides the leadership to effect successful delivery of large scale end-to-end digital transformation and technology solutions.

Lukasz Zelezny | SEO Consultant |

Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics. To get in touch with Lukasz simply search “Lukasz Zelezny” or visit https://Zelezny.uk

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