Published by Sue Johns-Chapman
Published Date 18.07.2025 
Finalist – Fintech Solution of the Year | UK Business Tech Awards 2025
Driverly has been named a finalist in the “Fintech Solution of the Year” category at the 2025 UK Business Tech Awards – a recognition that highlights the company’s groundbreaking work in reshaping the car insurance industry through artificial intelligence, behavioural analytics, and mobile-first innovation.
Founded to solve longstanding inefficiencies in car insurance, Driverly has developed an AI-powered platform that allows insurers to assess driving risk based on real behaviour, not demographics, leading to fairer prices, better underwriting, and safer roads.
Who Is Driverly?
Driverly is a UK-based insurtech startup focused on bringing data-driven intelligence and speed of innovation to a traditionally rigid industry. Their mission is to help insurers and mobility providers access more data, more easily, enabling smarter decisions, faster product launches, and better customer outcomes.
Historically, car insurance pricing has relied on static demographic factors like age, postcode, and job title. This has resulted in unfair pricing, particularly for young but safe drivers, and poor risk selection for insurers. Driverly addresses this challenge with a mobile telematics solution that captures real-world driving behaviour and enhances it with contextual data, such as weather conditions and road risk, at the time and location of each trip.
Developed in partnership with the Centre of Excellence in Mobile and Emerging Technologies (CEMET) and a number of UK universities, Driverly’s proprietary AI platform delivers a level of accuracy and depth that far exceeds traditional telematics.
The Solution That Earned Shortlisting
The solution shortlisted for the Fintech Solution of the Year award centres on Driverly’s AI-powered, mobile-based risk assessment and behavioural engagement platform—a technology now being used by major insurers, aggregators, and fleet operators in the UK and internationally.
Key features of the solution include:
- AI-Powered Data Contextualisation
Unlike standard telematics, Driverly augments basic driving metrics (e.g., speed, braking) with real-time environmental data, such as road type, weather, and traffic, to deliver more accurate risk profiles. For instance, driving at 50 mph might be safe on a dry motorway but dangerous on a rural road in heavy rain. Driverly’s AI models understand the difference. - Code-Free App Customisation
A standout innovation in the platform is its no-code admin panel, which allows insurers to create and launch a fully branded, customised telematics app in under two hours. This dramatically reduces cost, time-to-market, and reliance on IT resources—barriers that have historically slowed digital transformation in insurance. - Behaviour Nudging for Risk Reduction
The solution doesn’t just measure risk, it reduces it. Through gamification, personalised feedback, and weekly reward schemes, Driverly has demonstrated a 10%+ improvement in users’ driving scores, which translates into significant reduction in accident risk. For insurers, this means not only fairer pricing but also fewer claims. - Seamless B2B Integration
Since pivoting to a B2B model in 2024, Driverly has significantly grown its client base acrossUK and Spain, including one of the UK’s largest insurers, a major aggregator, and a national credit bureau. All are now leveraging Driverly’s platform to build safer, more personalised insurance products.
Growth and Industry Impact
Driverly’s technology has enabled the company to achieve rapid growth, especially since its strategic shift from a direct-to-consumer model. Driverly has onboarded major clients and secured follow-on funding from the Development Bank of Wales and high-profile angel investors—including former executives from Admiral and a number of exited founders.
More importantly, Driverly is delivering measurable impact across the value chain:
- For drivers: Fairer pricing, more transparency, and incentives to drive safely.
- For insurers: Lower loss ratios (improved by 5-10%), better risk selection, and faster innovation.
For society: Safer roads, thanks to technology that actively promotes behavioural change.
What This Shortlisting Means to Driverly
For Driverly, being named a finalist in the UK Business Tech Awards is more than a mark of recognition—it’s validation of the company’s purpose-driven mission and a celebration of the people behind it.
“We’re honoured to be shortlisted among some of the UK’s most innovative fintechs,” said Armin Kia, CEO and Co-Founder of Driverly. “This isn’t just about technology, it’s about making a real difference. Car insurance should reward safe driving, not penalise people based on age or postcode. This shortlisting reinforces our belief that we’re building something that truly matters.”
The shortlisting also serves as recognition of the resilience and adaptability of the Driverly team. The startup navigated a significant pivot in 2024, moving away from its initial B2C model due to market shifts and instead focusing on enabling insurers with B2B solutions. This bold strategic move, led by co-founders with extensive backgrounds in insurance, data science, and technology, has paid off.
“The awards spotlight is a big moment for our whole team,” said Nestor Alonso, Chief Data and Underwriting Officer. “Everyone, from our engineers to our product managers, has worked tirelessly to make this vision a reality. It’s great to see that effort recognised.”
Why This Matters in Today’s Market
The insurance industry is under increasing pressure to modernise. Loss ratios are rising, regulatory scrutiny is intensifying, and consumer expectations are shifting. Yet many insurers remain constrained by legacy systems and slow product development cycles.
Driverly offers a way out of that bind—delivering plug-and-play innovation that’s both powerful and accessible. Its solution is not only technically advanced, but also commercially viable, user-friendly, and already proven at scale.
In short, Driverly is helping insurers do more with data—from risk assessment to customer engagement, while driving positive outcomes for all stakeholders.
Looking Ahead
Driverly sees this recognition as a springboard for further impact and growth. With plans to integrate electric vehicle data, connected car APIs, and autonomous driving signals, the company aims to expand its offering into broader mobility intelligence and become a core part of the future insurance ecosystem.
The team’s ambition is clear: to be the global standard for data-driven, behaviour-based motor insurance.
“We believe millions of users will one day access Driverly-powered apps under different insurance brands around the world,” said Mohammad Alinia, Co-Founder and CTO. “This shortlisting helps us move one step closer to that vision.”
About the UK Business Tech Awards
The UK Business Tech Awards celebrate companies, individuals, and products that are shaping the future of business through technology. Categories span fintech, AI, eCommerce, sustainability, and beyond, highlighting the most innovative and impactful technology solutions across the UK economy.
For Driverly, being a finalist in the Fintech Solution of the Year category is a clear recognition of its role in transforming a legacy industry through cutting-edge data science and user-first digital tools.
