Published by Sue Johns-Chapman
Published Date 27.09.2024 
At Braidr, we’ve always believed in the transformative power of data. From helping businesses make faster and more informed decisions to driving innovation through AI, data is at the heart of everything we do.
We are thrilled to announce that Braidr has been shortlisted for the UK Business Tech Awards 2024 in three categories: Best Use of Data for our work with The Clermont Hotel Group, Best AI Solution, and App of the Year for our collaboration with Haleon.
These nominations result from years of hard work, dedication, and a relentless spirit of innovation. Our projects with both our clients showcase our ability to harness data and AI to solve complex problems, helping businesses not only meet but exceed their goals.
Who we are and what we do
We are a data analytics & AI company dedicated to putting actionable insights behind every business decision. Whether creating state-of-the-art AI-powered solutions or offering bespoke, data-driven strategies, we help businesses turn raw data into real results.
Our team comprises data scientists, analysts, and engineers—curious individuals who never stop asking “why.” From childhood, many of us were those who loved taking things apart to see how they worked, and today, we apply that same curiosity to the world of data. We believe that every challenge presents an opportunity for innovation, and our goal is always to find solutions that go beyond the surface and address core issues.
At Braidr, curiosity is central to how we operate. Our company culture thrives on questioning assumptions and challenging each other’s ideas, ensuring that we constantly push boundaries and find the best solutions for our clients.
We don’t respond to problems with plasters; we pride ourselves on understanding underlying issues and offering solutions that answer problems our clients were unaware of. Whether working with a hospitality leader like The Clermont Hotel Group or a global healthcare company like Haleon, we focus on delivering long-term, strategic solutions.
What these nominations mean to us
Being shortlisted for three categories at the UK Business Tech Awards is more than just recognition—it validates the innovative work we’ve been doing and underscores the value of our approach. These nominations are a celebration of our team’s dedication and commitment to delivering cutting-edge solutions that make a real impact.
James Wolman, Head of Data Science at Braidr said: “The UK Business Tech Awards aren’t just about flashy tech. They’re about real-world impact. And I believe that’s exactly what we’ve delivered. Our team has taken data and AI out of the realm of science fiction and put them to work, delivering amazing results for our clients.
Sure, being shortlisted alongside such fierce competitors is a huge ego boost. But more than that, it’s a testament to the creativity, grit, and downright brilliance of our team. We’ve taken on complex challenges and refused to settle for easy answers, pushing ourselves to find innovative solutions that get to the heart of the matter. These nominations are a milestone, but they’re also a launching pad for even bigger and bolder things to come.“
This recognition spotlights the exceptional work we’ve done with The Clermont Hotel Group, where our data-driven approach has helped position them as the go-to accommodation for foodie travellers, and with Haleon, where we’ve built cutting-edge AI solutions that optimised their online presence. The projects were months in the making and involved deep collaboration, innovative thinking, and a shared commitment to excellence.
Looking ahead
We’re eagerly awaiting the results of the UK Business Tech Awards, and we’re optimistic that we’ll bring home the trophies. However, regardless of the outcome, being recognised in these three categories is already a huge accomplishment for us. It highlights the incredible work our team has done and the tangible impact we’ve made for our clients.
As we look ahead to the rest of 2024 and beyond, we’re excited to continue pushing the boundaries of data analytics and AI. Our goal is to keep innovating and delivering solutions that help our clients thrive in an increasingly data-driven world.
In the meantime, we invite you to stay connected with Braidr and follow our journey. Keep up with us on LinkedIn and our blog, where we’ll be sharing more exciting updates, industry insights, and company news in the months to come.
