How Komz is revolutionising partner communication

Around 18 months ago, we set out to plug a gap in the channel. A gap that saw vendors spending way too much time, effort and money on newsletters that simply weren’t hitting the mark with their partners. So, we developed Komz—a unique SaaS platform designed to revolutionise to-partner comms, increase engagement, improve partner experience, and reduce cost. We knew we were onto something big. But we never imagined that we would be shortlisted for the ‘Best Tech Start-Up (Within 2 Years)’ award in such a short space of time!

“Having identified a huge gap in the market in which we operate, we are not only delighted that our clients are seeing the value of Komz, but that we are seeing such recognition and validation so soon after launching from such a prestigious award.” — Glenn Robertson, Founder, Komz

Unlike anything else on the market, Komz enables partners to set their preferences on which content types and topics they’re interested in from the vendors they work with, alongside how and when they want to be notified. Meanwhile, vendors can produce and share content whenever they want, however they want (automatically or in just a few minutes). Then, leveraging automation and AI, Komz expertly distributes the right content at the right time to the right people for maximum engagement.

CrowdStrike increased partner engagement by 220% with Komz

Since its launch in 2012, CrowdStrike has redefined security with the world’s most advanced cloud-native platform that protects and enables the people, processes and technologies that drive modern enterprise. Knowing that the team was keen to improve partner engagement, we suggested that they integrate Komz into ‘The Grid’ (CrowdStrike’s partner portal), which was being hosted on Zift.

With a blend of striking design and original copy, the new Comms Hub was constructed to maximise partner interactions and keep them coming back for more. But we didn’t just stop there.

We wanted to turn the excitement up to eleven, which called for an attention-grabbing campaign. Enter ‘The Adversary Game’—a scavenger hunt hosted on Komz that turned partners into hotshot adversary hunters, champion collectors, and masters of mouse clicking. The rules were simple: log on and collect all 20 adversary cards. The first few lucky people to complete their collections would win a physical deck of cards (and bragging rights).

During the campaign, partners received email updates that informed them when new cards were released on the Comms Hub. The emails were designed to keep partners’ interest piqued, encouraging them to log back on and add to their collections each time. Once partners had collected all 20 cards, they just had to wait for that all-important final email, which informed them if they were one of the first few lightning-fast partners to win a physical deck.

By integrating the Comms Hub with Zift, partners could enjoy all of its features and participate in the game with just a single sign-on, which helped to keep engagement high. As a result, over 500 partners signed up within the first few months of launch, with 346 choosing to compete in the game. CrowdStrike also enjoyed an impressive 220% increase in engagement and a 35% increase in partner leads.

CrowdStrike was so pleased with the outcome of this campaign that the team has now committed to using Komz and Zift as a joint solution until 2026.

What does the future hold for Komz?

In the short time Komz has been live, we’ve gone from zero to over a dozen new subscriptions, which we are very proud of as a small team of two. Now, we’re focused on expansion and currently have four new integration partnerships underway.

“In a world flooded with B2B software, it’s great to be recognised for our first-ever award and for the success we are delivering to our clients. Watch this space!” — Colin Darbyshire, Customer Development & Success Manager, Komz.