News Article ————

How Komz is revolutionising partner communication

Author image Published by Sue Johns-Chapman
Published Date 23.09.2024

How Komz is revolutionising partner communication

Around 18 months ago, we set out to plug a gap in the channel. A gap that saw vendors spending way too much time, effort and money on newsletters that simply weren’t hitting the mark with their partners. So, we developed Komz—a unique SaaS platform designed to revolutionise to-partner comms, increase engagement, improve partner experience, and reduce cost. We knew we were onto something big. But we never imagined that we would be shortlisted for the ‘Best Tech Start-Up (Within 2 Years)’ award in such a short space of time!

“Having identified a huge gap in the market in which we operate, we are not only delighted that our clients are seeing the value of Komz, but that we are seeing such recognition and validation so soon after launching from such a prestigious award.” — Glenn Robertson, Founder, Komz

Unlike anything else on the market, Komz enables partners to set their preferences on which content types and topics they’re interested in from the vendors they work with, alongside how and when they want to be notified. Meanwhile, vendors can produce and share content whenever they want, however they want (automatically or in just a few minutes). Then, leveraging automation and AI, Komz expertly distributes the right content at the right time to the right people for maximum engagement.

How a major cyber-security vendor increased partner engagement dramatically with Komz

With a blend of striking design and original copy, Komz was constructed to maximise partner interactions and keep them coming back for more. But we didn’t just stop there.

We wanted to turn the excitement up to eleven, which called for an attention-grabbing campaign.

By integrating Komz, partners could enjoy all of its features via SSO. As a result, partner sign up’s accelerated within the first few months of launch. The vendor benefitted from increased engagement and associated partner activities.

What does the future hold for Komz?

In the short time Komz has been live, we’ve gone from zero to over a dozen new subscriptions, which we are very proud of as a small team. Now, we’re focused on expansion and currently have four new integration partnerships underway.

“In a world flooded with B2B software, it’s great to be recognised for our first-ever award and for the success we are delivering to our clients. Watch this space!” — Colin Darbyshire, Customer Development & Success Manager, Komz

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