Judging Criteria


Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below.

These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists.

Judges will meet to discuss the highest scoring entries and then agree the winner for each category.

The awards will be judged by some of the biggest names in digital and tech. You can view this year’s judging panel here.

Judging Criteria

Judges will consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to activities conducted from March 2020 – July 2021.

2 JULY

Early Bird Close

9 JULY

Entry Deadline

29 JULY

Judging Session

30 JULY

Shortlist Announcement

13 OCTOBER

Awards Ceremony

Company of the Year Awards Criteria

Judges will be looking for clear company objectives, creative and effective implementation and tangible and demonstrable results in these categories.

  • Clearly identify the objectives of the company and yearly goals.

  • Provide details of recent work to include objectives, implementation, results and evaluation.

  • Provide details of any recent achievements, awards, new business wins, growth or internal/external success.

  • Provide details of any challenges faced and how you overcame them. Judges are looking for your ability to respond to challenging situations and your resourcefulness.

  • Judges are looking for a company who show exceptional commitment to delivering the very best in their sector, demonstrate best practice and show an innovative and creative approach to the work they deliver.

Application of Tech / Best Use of Data Criteria

Judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in these categories.

  • Clearly identify the budget and objectives.

  • Provide details of your target audience and strategy.

  • Provide details of the implementation and your creativity.

  • Provide details of the results and your evaluation. Judges for tangible results that can be quantified, qualified and substantiated.

  • Judges are looking for a company who show exceptional commitment to delivering the very best in their sector, demonstrate best practice and show an innovative and creative approach to the work they deliver.

App of the Year Awards Criteria

Judges will be looking for budget information, clear objectives, creative and effective implementation and tangible and demonstrable results in the application award category.

  • Provide a basic overview of the application and its function.

  • Provide the budget and costs involved in producing the app along with the objectives associated with designing/implementing the app.

  • Judges will be looking for how well the strategy suited the target audience.

  • Show evidence of the creativity employed and how this was implemented. Judges are looking for fresh, innovative thinking, best practice examples, partnership working where appropriate, and resourcefulness.

  • Judges are looking for tangible results and evaluation that can be quantified, qualified and substantiated. Ensure these relate to your objectives.

  • Judges want to know how your App has made a real impact or gained significant traction. Show evidence of best practice and an innovative and creative approach.

Best Use of Innovation Criteria

Judges will be looking for a clear description of an outstanding innovation or tech product, with indication of budget.

  • Provide the budget and costs involved in creating/implementing your innovation.

  • Provide details of the innovation or product including details of the implementation of this work or product.

  • Judges are looking for an innovation that has led to extraordinary results within a sector and been a pioneer for change leading to transformative outcomes.

Tech Backer of the Year Criteria

Judges will be looking for a clear description of an outstanding UK investor who is funding technology start-ups or scale-ups.

  • Outline your background and involvement in the Tech Sector alongside your range of investments.

  • Clearly identify the success of current investments.

  • Show evidence of your impact through investment to the business or wider tech sector and the success of each investment or how your investments have grown over time.

  • Judges are looking for a UK Tech Backer who has shown keen involvement in start-ups or scale-ups and whose investment and wider involvement has had a significant impact and who continues to invest in the sector.

Technology for Good / Transformation Through Technology Award Criteria

Judges will be looking for a clear description of an outstanding campaign/project or tech innovation that has significantly impacted society and made a lasting a positive change.

  • Provide a basic overview of the Technology and its function.

  • Clearly identify the budget and objectives of the campaign or project.

  • Show evidence of the creativity employed and how this was implemented. Judges are looking for fresh, innovative thinking, best practice examples, partnership working where appropriate, and resourcefulness.

  • Judges are looking for tangible results and evaluation that can be quantified, qualified and substantiated. Ensure these relate to your objectives.

  • Judges want to know how your campaign or project has made a real impact or gained significant traction. Show evidence of best practice and an innovative and creative approach that has helped change lives for the better.

Company / Agency / Individual Awards Criteria

Judges will be looking for agencies, teams and individuals that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovation approach within the tech sector.

  • Clearly identify the objectives set for the Company / Agency / Individual.

  • Provide details of a recent campaign / project / tech innovation to include objectives, implementation, results and evaluation.

  • Provide details of any recent achievements, awards, new business wins, growth or internal/external success.

  • Provide details of any challenges faced and how you overcame them. Judges are looking for your ability to respond to challenging situations and your resourcefulness.

  • Demonstrate exceptional commitment to delivering the very best in tech, alongside best practice and show an innovative and creative approach.