Published by Sue Johns-Chapman
Published Date 19.09.2024 
We’re delighted to announce that we’ve been nominated for the UK Business Tech Awards. As an early-stage startup, this is a great validation of the solution we’ve built, that solves a problem virtually every B2B business faces.
In the world of B2B sales, keeping your pipeline full of quality leads can be a painful and often frustrating process. You either spend countless hours researching leads, hoping that maybe one in ten will respond, or you blast out generic templates, praying for a reply from someone—often, someone who’s already on their way out of the company.
As advertising costs soar on platforms like LinkedIn and Google, customer acquisition has become a heavy burden for even the most innovative startups, agencies, and consultancies. Something needs to change.
At Super Benji, we believe that when salespeople succeed, businesses thrive, keeping more people in jobs. But with the increasing challenges in sales, it’s time to rethink how we sell in an AI-driven world.
Our mission at Super Benji is simple: to remove the grind from B2B sales outreach while keeping the human touch intact. To understand why we built Benji, it helps to look at our journey, one rooted in real business needs.
Born from a Real Business Need
Before Super Benji, we were growing a successful consultancy at Co:cubed. Like many founder-led businesses, we were focused on driving growth through sales. And while we were thriving, it became clear that transitioning from founder-led sales to team-driven sales was a tough challenge.
Sales teams are often bogged down by the same issues—endless lead generation, heavy research, and the never-ending cycle of follow-ups. While closing deals is rewarding, getting there can feel like a slog. We soon realised that top-of-the-funnel activities—like prospecting and lead generation—were eating up the bulk of our time.
We needed a way to help our team work more efficiently while preserving the personal touch in our outreach. After all, relationships are the backbone of B2B sales, but building them at scale can be a cumbersome and time-consuming process.
The Problem: The Grind of Lead Generation
B2B sales power the global economy—accounting for 83% of worldwide business. Yet, the unsung heroes of this machine, the salespeople, are often overworked—cold-calling, emailing, and networking to secure those precious meetings. It’s exhausting, and no one loves it.
The lead generation process, in particular, was gruelling. Finding prospects, researching their profiles, and crafting personalised messages drained our resources. Response rates were low, rejection was high, and often, the outreach felt impersonal and spammy. We knew the B2B sales process could be more personal, efficient, and less exhausting.
Enter Super Benji: Turning Contacts into Contracts
That’s when Super Benji was born. We knew AI had the power to automate the most tedious aspects of sales outreach, but we didn’t want to lose the personal touch. Benji merges the power of automation with the finesse of human-like communication.
With Benji, we were able to automate the time-consuming parts of sales—lead generation, research, and follow-ups—without sacrificing personalization. Benji doesn’t just send emails on autopilot; he knows the optimal time to send them, the best platform (LinkedIn or email), and tailors the perfect message to connect with prospects on a personal level.
Our goal was straightforward: remove the grunt work of lead generation so sales teams can focus on building relationships and closing deals. Benji turns contacts into contracts, without the typical sales grind.
How Benji Works
Benji isn’t just another tool; it’s the tool—combining the AI message-coaching of Lavender, the global database of Apollo, the sending power of SalesNav, and the fun of a little blue pup. It brings together some of the best AI capabilities into one simple, easy-to-use platform.
Here’s how Benji helps build real relationships at scale:
1. Recommending Leads and Outreach Approaches: Benji understands your business, identifies your ideal customer profile (ICP), and finds 300 prospects. He then collaborates with you to create tailored outreach sequences.
2. Personalised, Automated Outreach: Every day, Benji engages with your prospects by liking and commenting on LinkedIn posts, sending connection requests, and following up with personalised emails. It’s what you’d do on your best day—but done every day, hundreds of times a week.
3. Optimised Messaging: Benji not only speaks in you or your brand’s tone of voice, he also optimises each email based on the personality of the recipient. Yes, that’s right, the recipient! If their personality suggests they like short and to the point, then Benji delivers. If they prefer all of the detail to make a decision, Benji serves up just what they need, ensuring each message is relevant, personalised and personable.
Results That Speak for Themselves
Since launching Super Benji, user feedback has been overwhelmingly positive. Customers are seeing higher engagement rates and reduced workloads thanks to Benji’s approach to sales outreach. Here’s what some of them had to say:
– Suraj Badlani, Financial Advisor at Morgan Stanley:
“Thanks to Benji, I’m getting too many calls! I’ve had to ask him to halve the messages he sends—twice!”
– Joe Goddard, Client Services Director at Jam Worldwide:
“Benji delivered 4X the number of calls we expected—and that’s in just one week!”
By taking care of the heavy lifting, Benji allows sales teams to focus on what they do best—closing deals and building meaningful relationships. Clients have reported a 2.4X increase in engagement rates and 33% higher deal values by making their outreach more personal and timely.
Why Benji is the Future of Sales Outreach
At the core of Super Benji’s success is the belief that AI can make sales outreach more human. Instead of sending out impersonal mass emails, Benji researches prospects and crafts messages that resonate. This blend of automation and personalization is what sets Benji apart from other tools.
With Benji, you get to focus on building relationships, while he takes care of the tedious tasks. Whether it’s finding leads, liking posts on LinkedIn, or sending perfectly-timed follow-up emails, Benji handles it all, efficiently and effectively.
Try the world’s simplest sales demo today:
As we continue to grow, our mission stays the same: to make sales outreach more human, efficient, and rewarding. We’re excited to push the boundaries of what’s possible, constantly working on new features to help our users close more deals with less effort.
Ready to make sales easier? Try Super Benji today. Simply provide your work email, and Benji will find you a sample lead—no credit card, no sign-up, no forms required. It’s the coolest demo around: https://www.superbenji.ai/emaildemo
Website: https://www.superbenji.ai/
Demo: https://www.superbenji.ai/emaildemo
LinkedIn: https://www.linkedin.com/company/superbenji/
Instagram (not active): https://www.instagram.com/superbenjiai/
