Ogury Honoured as Ad Tech Company of the Year Finalist

Ogury is the leader in advertising solutions fuelled by exclusive data and grounded in privacy. Since its founding in the UK in 2014, the company has grown to become a global organisation, boasting a diverse team of over 500 people across 17 countries, spanning the Americas, EMEA and APAC. Today, being shortlisted for Ad Tech Company of the Year at the prestigious UK Business Tech Awards underscores Ogury’s unwavering commitment to innovation, privacy and delivering outstanding advertising performance.

From the very start, Ogury has made consumer choice and privacy the cornerstone of its solution. Its Personified Advertising technology empowers brands, agencies and publishers by offering them advertising solutions fuelled by exclusive data and grounded in privacy by targeting personas, not people. Unlike other adtech companies that rely solely on contextual and semantic targeting—often resulting in limited reach—Ogury fuses these traditional methods with its persona-based targeting to deliver unparalleled precision and performance at scale.

At the heart of Ogury’s approach is its exclusive data, meticulously curated from millions of self-declared customer surveys, enriched with billions of impactful data points—such as bid requests, campaign delivery, open source or contextual and semantic insights—and refined by AI. This zero-party data—which is voluntarily shared by consumers, and can include their preferences, purchase intentions, personal context, or how they wish to be recognized by brands—is crucial for advertisers, helping them achieve superior performance while meeting the highest standards of consumer privacy.

With an extensive library of personas, Ogury can unlock over 1.3 million unique audiences, enabling advertisers to effectively reach and engage their target consumers. What’s more, the company’s Post-Campaign Persona studies provide critical engagement data, helping these same advertisers refine their strategy and optimise performance, all without infringing on users’ privacy.

Ogury’s success is largely driven by its outstanding teams, who work tirelessly to deliver its cutting-edge, all-inclusive solution:

• End-to-end adtech platform with extensive global reach.
• Exclusive data and persona-based targeting methodology.
• Engaging creative formats and quality, brand-safe supply partners resulting in premium inventory.

As Emily Barfuss, CMO at Ogury, explains, “2024 has undeniably ushered in a new era for privacy in our industry. As digital advertising players develop new technological alternatives to navigate this shifting landscape, being shortlisted for the UK Business Tech Awards is incredibly meaningful to us. It proves Ogury is a true innovator that provides brands, agencies and publishers with unmatched audience insights and performance, all while prioritising consumer-first advertising.”

As privacy regulations continue to tighten and personal identifiers disappear, Ogury stands ready to drive innovation and empower brands, agencies, and publishers worldwide with its privacy-focused technology.

To learn more about Ogury and how it is shaping the future of digital advertising, visit the company’s website and follow it on social media:

• Website: Ogury
• LinkedIn: Ogury
• Twitter: @weareogury